them with at your shows. If you can do that they will track you down at even most obscure venues to be a part of it, AND tell their friends about it as well.
3. NOT PUTTING FORTH A DECENT MARKETING EFFORT
The old music industry adage is "production rich, promotion poor." It still holds true today. It's common belief that the marketing budget for a CD project should be two to three times the amount of the production budget. Every CD project should have a marketing plan which enables music artists to reach their marketing objectives. What are your objectives? Fame? Fortune? Critical acclaim? Attention to a cause you support? Artistic innovation? Know your objectives before you attempt to market your project.
2. NOT HANDLING THEIR BUSINESS
Anyone who attempts to sell a CD or have someone pay to attend their performance is doing business. If you are doing business, it must be handled correctly. The first step is to acknowledge that business is not about having fun or being cool; it's serious. A business consultation with an entertainment attorney or experienced industry professional which revolves around the question, "What business should I be aware of handling at this point in my career?" would be an excellent investment of time and money.
1. NOT KNOWING THE MUSIC BUSINESS
There is absolutely no excuse for not knowing how the music business operates these days. The Internet is just bulging with free information on every aspect of music industry operations. What ever you need, it's there and Google will help you find it. From detailed instructions on how to register copyright forms, to document court cases that offer remedies on how to get out of a contract. In addition, the rapidly increasing number of online classes about the music industry makes it easier to get the specialized knowledge you need. Failure to understand how the music business operates at this point is simply a sign of laziness.
Hopefully you will be able to avoid these mistakes which can often result in frustration that leads to many music artists giving up on their dreams.
Good luck!
Gian Fiero is an educator, speaker and consultant who specializes in business development, career planning, and personal growth issues.
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