and then disappeared until the next kerfuffle. Will Plate, from Command N, discusses the importance of timeliness in the blogosphere. Though Twitter trending topics are hard to predict, there are annual events that are foreseeable. Think about December holidays. It’s the time for giving and charity. Why not create a giving tree on your website, where users can donate time or money for a charity?
Talking to the Blogosphere
As The New Influencers discusses in detail, blogs are an essential marketing tool. There are over 184 million bloggers worldwide. Why? It’s inexpensive, accessible, interactive and engaging. Not only can your company launch a blog, but you can tap into key influencers in the blogosphere to talk about your product. Prioritize which bloggers make the top 10 or 20 “most popular” list. Take example from...
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