major hindrance for change, and especially in India where the stratification of the society is so strong through the caste system. Even though constitutionally outlawed still alive through a combination of social perceptions and divisive politics, i.e. conventional wisdom. Conventional wisdom is the most destructive force against creating change.
The service attitude is a pre, but also a con. Through many years of colonization the servant's role is still predominant (call center/support center). Goals like being the best supplier of cost efficient services to big North American companies are typical. While there is nothing wrong with such a goal per se as it will benefit India, the cost effectiveness from the North American perspective is perceived as cheap. This perception needs to be changed.
The only way to break free from this mold, norm or conventional wisdom is to change the mindset. Learn the laws of the Universe; they are naturally universal. India needs to create empires, but first in the mind. To do that a mindset shift is needed, not away from the serving but away from the servant. Gandhi said: "be that change you want to see in the world". For India to further develop in a positive direction the individual needs to change, so the individual needs to take responsibility and be that change she or he wants to see.
India needs to show the way. There are probably many examples where India does that. Tutorvista is but one. This is an excellent initiative, great knowledge and creativity, a niche but still with a need to break through the limiting thoughts regarding pricing.
To summarize:
1. The Market is at your fingertips
2. Nothing wrong with the Skills, just develop more of them, and diversify
3. Mindset - see the opportunities and be ready to step forward. For those entrepreneurs who see this, the world is world is at your feet. See yourself as successful leaders with power to positively impact the world.
In a process of change it is easy to let go of more than necessary, so it is important to take care of all the best elements of the Indian culture like enjoyment of life, living in the moment, live in balance, be authentic. And be Indian, be you, not someone else, the world wants you. You have unlimited potential and somehow India seems to be uniquely prepared for the world of tomorrow. Grab the possibility, you will surprise the world, and as a cliche, but nevertheless, the traditional "white man" has become fat, lazy and greedy. He has lost. It is a new era; it is time to take charge. This is India's chance.
Jan Peter Aursnes is the author of the book "Unlock Your Future: The Key to a Fulfilling Life," a business consultant and owner of Quantum Leaps Consulting, LLC. With a degree in management sciences from the University of Manchester, England, Mr. Aursnes has 27 years experience in the corporate world, mainly from the food and beverage industries and with special experience in organizational turn-around and down sizing. He has also worked for the International Red Cross as a delegate in the Republic of Georgia.
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